Relax Gaming has made another push into southern Europe by signing a new content deal in Italy. The supplier’s full range of games is now live on bet365.it. For both sides, the move strengthens their position in one of Europe’s busiest regulated markets.

• The launch brings Relax Gaming’s in-house hits such as Money Train 3, Book of Power and Net Gains to Italian players. Alongside these, bet365 will also feature a mix of third-party titles from Relax’s aggregation platform. This gives the operator more variety to attract and retain customers.

• Bet365 already has a strong footprint in Italy with a loyal player base. Adding Relax Gaming’s portfolio gives the supplier instant access to that audience. For Relax, the partnership represents an important milestone in building its brand in Italy.

• Kristina Hambardzumyan, Head of Business Development at Relax Gaming, said the deal was a “significant leap forward” for the company. She stressed that Italy remains one of the supplier’s most important markets. Her comments point to a wider strategy of targeting regulated European jurisdictions.

• Bet365 said it was pleased to add Relax Gaming titles to its Italian platform. The operator called Relax a studio with a strong reputation for innovation and quality. Expanding its content line-up supports bet365’s aim of offering fresh and engaging games across regulated markets.

• The integration also highlights the growing demand for aggregated content in Italy. Relax Gaming’s platform brings together multiple providers under one solution. That flexibility is increasingly valuable for operators looking to meet varied player preferences.

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