Soft2Bet has appointed Ryan Collinge as Executive Vice President – Group Business Development & Strategic Partnerships. The Ryan Collinge appointment brings more than 20 years of experience across retail and online gaming. He will help the company expand its partnerships with operators and entertainment brands.

• Ryan Collinge joins Soft2Bet’s executive team after holding senior commercial and business development roles at private equity-backed companies and global gaming groups. His experience covers sales, strategy, product development and international account management. He will support the company’s growth and partnership strategy.
• Andrew Cochrane, Chief Commercial Officer at Soft2Bet, welcomed the Ryan Collinge appointment. He said: “Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth.” Soft2Bet expects his industry network to strengthen relationships with operators and strategic partners.
• Collinge also brings extensive experience in casino content, which will help the company better meet customer needs and refine its product offering. Soft2Bet develops turnkey technology for online gambling operators and holds 24 licences. Its MEGA platform is designed to improve player engagement and retention.

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