Huddersfield Town has a new name on its roster of commercial partners – SBK. The sports betting platform has signed on as the club’s Official UK Betting Partner for the 2025/26 season. The SBK Huddersfield Town partnership focuses on football fans, offering competitive odds without casino-style gaming.

• SBK positions itself as a sports-focused betting app, steering clear of casino, roulette, or bingo products. It operates using the Smarkets exchange, which allows it to offer what it says are some of the most competitive odds available. The company says this approach keeps its platform centred on sports betting only.

• The SBK app features a price comparison tool showing when it offers better odds than major rivals – and when it does not. This transparency measure is designed to give customers a clearer picture before placing bets. The function is applied across major sports and betting markets.

• Football is a central part of SBK’s offer, with odds on competitions including the Premier League, EFL Championship, and EFL League One. Beyond football, the app also covers major UK horse racing events such as Cheltenham, Aintree, and Royal Ascot. These markets are all included in the same odds comparison system.

• Dan Wilczynski, Huddersfield Town’s Business Development Manager, said the club was “pleased to welcome SBK as our Official UK Betting Partner for the 2025/26 season.” He added that the club looked forward to working with SBK during the campaign. His comments were part of the official announcement of the deal.

• SBK’s Marketing Director, Adam Baylis, said it was “fantastic to see the Terriers get off to a winning start” to the season. He noted the company’s enthusiasm for supporting both the team and its fanbase. The partnership is planned to run for the duration of the 2025/26 football calendar.

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