Soft2Bet has made two appointments to its commercial team. James Hancock joins as VP of B2B Marketing and Harry Heynes as Business Development Director. The Soft2Bet B2B team is being expanded as the supplier targets more regulated markets.

• Hancock will lead B2B marketing, working with CCO Andrew Cochrane on brand strategy and market positioning. He has more than ten years of industry experience, including roles at Paddy Power, The Stars Group and GiG. Hancock said: “I’m very excited to be here, at a time when Soft2Bet’s strategic B2B priorities and technological capabilities present a significant opportunity for growth.”
• Heynes will focus on new partnerships and adoption of Soft2Bet’s iGaming platform. He brings more than 12 years of experience across iGaming, sports betting and payments. His previous roles include positions at SBTech, SIS and Inspired.
• The appointments are part of a wider expansion of the Soft2Bet B2B team under Cochrane. The company is looking to extend its turnkey platform and gamification products across regulated markets.

Please find more news here.