Soft2Bet has appointed Andrew Cochrane as chief commercial officer as it continues to grow internationally. The move supports the group’s long-term strategy across regulated markets. Soft2Bet Andrew Cochrane will lead global commercial execution.

Cochrane will be responsible for Soft2Bet’s commercial strategy, partnerships and growth across casino and sportsbook verticals. His role includes consolidating existing market positions and identifying new opportunities in regulated jurisdictions. He will work closely with the senior leadership team on long-term value creation.

He joins from Gaming Innovation Group, where he served as chief business officer. At GiG, Cochrane focused on business development, regulated market expansion and restoring revenue growth. He has also held senior roles at DraftKings and SBTech.

Commenting on his appointment, Cochrane said: “This is an exciting moment to be joining Soft2Bet.” Looking ahead to 2026, the group plans to improve player experience through safer, clearer and more personalised journeys. Soft2Bet Andrew Cochrane will play a key role in delivering these commercial goals.

Please find more news here.