SpeedyBet – part of the Paf Group – has extended its sponsorship with La Liga club Real Betis for two more seasons, until summer 2028. The SpeedyBet Real Betis deal also adds European rights, mainly for use in Sweden.

• SpeedyBet has been Real Betis’ Official Betting Partner in Spain since 2024. The new agreement extends the partnership for another two seasons and adds rights across Europe. The brand plans to use the new rights mainly in Sweden.
• “We want to maintain our strong brand presence in Spain, and the new European rights will primarily be activated in Sweden,” said Cristina Sebastián, Marketing Manager for Paf. The SpeedyBet Real Betis partnership will include activities aimed at connecting Swedish football fans with the Spanish club. Financial terms were not disclosed.
• The Paf Group is an Åland-based gaming company founded in 1966. Paf reported turnover of EUR 214.5 million and profit of EUR 57.2 million in 2025, while its operations include online gaming and gaming aboard around 30 cruise ships.

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