Sportradar has wrapped up its long-awaited acquisition of IMG ARENA, securing a major foothold in the global sports betting data market. The deal adds valuable streaming and data rights across top sports including football, tennis, and basketball. With the Sportradar IMG ARENA acquisition, the company says it’s better positioned to push forward its growth plans and offer more data-rich products to clients and fans.

• IMG ARENA brings in partnerships with more than 70 sports rightsholders from around the world. The new portfolio delivers about 38,000 official data events and 29,000 live streams every year, lifting Sportradar’s total coverage to more than one million matches annually.

• By adding these assets, Sportradar aims to strengthen its content distribution and deepen its product offering. The plan is to integrate IMG ARENA’s rights into its tech platform to create more seamless live betting, streaming, and engagement tools for operators.

• The deal structure is unusual – instead of paying for the acquisition, Sportradar will actually receive a total of USD 225 million (ca. EUR 195 million) in financial consideration. This includes USD 122 million (ca. EUR 106 million) in prepayments from the seller to sports rightsholders and USD 103 million (ca. EUR 89 million) to Sportradar, to be paid over two years.

• Sportradar expects the transaction to boost its adjusted EBITDA margins and free cash flow conversion. The non-cash nature of the deal also helps keep Sportradar’s balance sheet flexible while still fueling revenue and earnings growth.

• Sportradar CEO Carsten Koerl said, “Completing the IMG ARENA acquisition marks a big step forward for Sportradar. It expands our access to premium sports content and strengthens our ability to deliver immersive, data-driven experiences for our partners and fans worldwide.”

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