Sportradar is stepping up its Bundesliga partnership with a new set of digital products. The deal, in place since 2005, now adds deeper data integrations and AI-driven experiences. The Sportradar Bundesliga partnership will roll out these updates in time for the 2025-26 season.

• Sportradar has been working with Bundesliga International for nearly 20 years, and the extension builds on that relationship. The new agreement covers the use of 3.6 million data points captured from each match. This data will power real-time betting, streaming, and fan engagement tools.

• The introduction of Live Player Markets will open around 240 additional betting opportunities per game. The markets will use Bundesliga tracking data alongside Sportradar’s AI. Operators will be able to offer in-depth betting options that reflect live on-pitch actions.

• 4Sight Streaming will bring AI-driven overlays and live insights into Bundesliga streams. The technology allows operators to add graphics and real-time analysis during matches. This aims to improve the viewing experience and deliver more context for betting activity.

• An upgraded Live Match Tracker will be added to betting apps. Using computer vision and tracking data, it provides continuous in-play stats and updates. This ensures fans can follow matches closely while exploring live betting opportunities.

• Sportradar says the partnership underlines its position in soccer data, with coverage of more than 150,000 matches a year across 900 leagues. The Bundesliga is expected to be a key showcase for these products. Patrick Mostboeck, SVP Fan Engagement at Sportradar, said: “We continue to work together to power new ways to engage audiences and deliver unmatched value.”

• Bundesliga International CEO Peer Naubert highlighted the league’s focus on innovation. He said: “This long-term relationship lays the foundation for creating new ideas and staying ahead of the curve.” The rollout of new products is positioned as the next step in that strategy.

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