Sportradar has expanded its soccer portfolio with a fresh DFB-Pokal rights deal with the German Football Association (DFB). The agreement gives the group wider control over betting-related data and streaming rights for one of Germany’s best-known cup competitions. It also adds another major soccer property to Sportradar’s global rights business ahead of the 2026/27 season.

• The new agreement covers exclusive data and audiovisual betting rights for the DFB-Pokal outside the DACH region, alongside non-exclusive global media data rights. It will begin with the 2026/27 season and includes full coverage of all 63 matches each year. The DFB-Pokal rights deal was initially secured via the IMG ARENA acquisition and is now extended directly with DFB.

• Sportradar will introduce skeletal data to the competition for the first time, supporting fan engagement tools already used across UEFA, Bundesliga and NBA properties. The company continues to develop AI-driven betting products such as micro markets and live player markets. These tools are positioned to help operators increase engagement and monetisation through the DFB-Pokal rights deal.

• Commenting on the agreement, Moritz Gloeckler said: “Our extension of the agreement with DFB is a key addition to our already strong portfolio of global soccer rights.” DFB added the deal will expand international distribution while maintaining integrity standards for betting streaming rights. Sportradar currently distributes content to more than 800 operators and 1,500 media clients globally.

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