Stanleybet Group has taken another step in expanding its virtual offer by partnering with technology provider Net4Media. The collaboration centres on boosting the stability, speed and quality of its virtual platforms across Europe. The company says this push will support long-term growth in virtual gaming streaming.

• Stanleybet is integrating Net4Media’s streaming and digital signage tech, which already covers more than 5,000 retail locations and 50,000 screens. The setup is designed to deliver high-quality virtual content with minimal downtime. Stanleybet expects the system to handle rising demand across retail and online channels.

• The technology provides a scalable infrastructure for delivering virtual products, including a network built to support updates and new content formats. Stanleybet IT director Nicola Allinson said the partnership “allows us to offer users a superior and innovative virtual experience”. He added that the tools rely on advanced mathematical and AI-driven models.

• Net4Media COO Liviu Popovici said both companies share a vision for more integrated and omnichannel gaming. The supplier’s platform aims to guarantee consistent quality across markets as Stanleybet expands. The partners see the collaboration as helping drive the sector’s digital progression.

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