Tottenham Hotspur has announced a new three-year agreement with Kaizen Gaming and its sports betting brand Betano. The agreement combines commercial visibility with fan engagement initiatives and responsible gambling awareness.

• Betano will become the Official Partner of Tottenham Hotspur’s Men’s First Team for the 2026/27 season. From the 2027/28 season onwards, the agreement will transition into Betano serving as the Club’s Official Betting Partner in Europe and LATAM until 2029. During the first season, Betano branding will appear on media backdrops, the men’s training kit, pitch-side LED boards and stadium big screens, while retail training wear will be sold without the sponsor logo.
• The Tottenham Betano partnership also includes supporter engagement initiatives, with both organisations planning exclusive fan experiences throughout the season. Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said: “We’re pleased to begin this long-term partnership with Betano as we look ahead to the start of a new football season with great excitement.” He added that both parties share a vision of creating supporter experiences while promoting responsible gambling awareness.
• Kaizen Gaming described the agreement as another step in Betano’s long-term investment in European football and the Premier League. Chief Commercial Officer Julio Iglesias said Tottenham’s global reach, digital platform and international fanbase make the Club an ideal partner for Betano’s continued expansion.

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