Veikkaus has reported its half-year results for January to June 2025. Sales revenue fell 3.6% year-on-year to €466.4m, with profit slipping to €229.6m. A key trend was the rise of Veikkaus online gaming share within the business – see more details:

• Veikkaus’ gross gaming revenue was €463.9m, of which 60.9% came from online channels, up 0.4 percentage points on last year. At the end of June, the operator had 2.63m registered customers, an increase of around 25,000.

• Online casino and betting contributed €146.5m in GGR, slightly down from €152.1m last year. The drop reflected weaker betting margins and the absence of major summer football tournaments.

• Lottery and land-based games generated €317.5m in GGR. Lottery revenue fell to €246.1m on lower Eurojackpot prize levels and fewer draws, while slots and table games brought €71.3m amid ongoing retail and machine reductions.

• Veikkaus launched a new fixed-odds betting platform in May, while flagship sportsbook Pitkäveto received a system upgrade to broaden markets and improve customer experience.

• The daily lottery game Milli, launched in June, has shifted more lottery play online and is already drawing interest from outside Finland.

• Market share slipped to 48% of the €970m Finnish market, down two percentage points year-on-year. In the digital segment, Veikkaus held 36% versus offshore operators.

• Veikkaus paid €55.3m in lottery tax during the period, €2.4m less than the prior year. Average headcount was 1,195, down from 1,249 in H1 2024.

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