Virgin Bet has taken its first step outside the UK with the launch of Virgin Bet South Africa. The move signals a new phase of international growth for the LiveScore Group brand and builds also on the group’s existing presence in Nigeria.

• Virgin Bet has launched in South Africa, marking its first expansion beyond the UK market. The move strengthens LiveScore Group’s position in Africa alongside its existing Nigeria operations. It represents a key step in the brand’s international growth strategy.
• Responsible gambling is integrated into the Virgin Bet South Africa platform from the start. Players have access to tools such as deposit limits, time-outs and self-exclusion options. These are supported by local customer support and verification processes.
• The company is building a local team to support long-term operations in the market. Head of Marketing Gail Odgers said the focus is on delivering experiences while maintaining player protection. Virgin Bet South Africa is also planning initiatives linked to education and safer gambling.
• Virgin Bet – launched in May 2019 – operates as part of LiveScore Group, which owns LiveScore and LiveScore Bet, linking content and wagering through its platform.

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