Atlassian Williams Racing has announced a multi-year partnership with Super Group, bringing its brands Betway and Jackpot City into the world of Formula 1. The Williams Racing Super Group partnership will see both brands featured on the FW47 car driven by Alex Albon and Carlos Sainz in the 2025 season. The new livery will be unveiled today at F1’s season launch in London’s The O2.

• Super Group’s Betway and Jackpot City brands will become Williams Racing’s Official Betting, Casino, Gaming, Score, and Live Score Partners. This marks Super Group’s first foray into Formula 1, adding to its sponsorship portfolio in the Premier League, La Liga, and NBA.

• The FW47 race car, driven by Alex Albon and Carlos Sainz, will showcase Super Group branding throughout the 2025 Grand Prix calendar. The season launch event at The O2 in London will reveal the car’s design to the public.

• Neal Menashe, CEO of Super Group, highlighted the alignment between Formula 1’s excitement and Super Group’s offerings, saying, “The sport perfectly matches the excitement that our brands offer our worldwide customer base.”

• The Williams Racing Super Group partnership strengthens the team’s commercial growth, adding to recent deals with Atlassian as title sponsor, Santander, Duracell, Gulf Oil, and Kraken, as Williams aims for future championship success.

• James Bower, Commercial Director at Williams Racing, emphasized the value of Formula 1’s global reach, noting its 700 million fans across 200 territories, providing a prime platform for Betway and Jackpot City to engage with audiences worldwide.

Find more news here https://www.ogqnews.com/category/news/