World Gaming Week will take over Barcelona from 18–23 January alongside ICE and iGB Affiliate. Clarion Gaming expects record attendance, with visitors coming from 180+ countries. Organisers say the week will centre on deal-making, product debuts and show-floor content.

  • Clarion is projecting 65,000+ delegates across the week, with ICE and iGB Affiliate running over three show days. Visitors are expected from more than 180 nations, based on current forecasts. The official World Gaming Week programme runs from 18–23 January across Barcelona.

  • Using meetings already set up through the ICE app as a sample, organisers expect heavy business traffic during the week. Stuart Hunter said: “We are projecting that the week will generate around 1.5 million pre-arranged and impromptu business engagements.” Those conversations are expected to include suppliers, operators, regulators, politicians and policy makers.

  • ICE and iGB Affiliate Barcelona will host 750+ exhibitors, covering land-based and online segments. Clarion says the exhibitor mix spans multiple regulated jurisdictions and gaming verticals. The shows are positioned as a key point in the annual product and sales cycle for many suppliers.

  • Clarion estimates around 25,000 products and services will be unveiled across the events. The organiser links that figure to exhibitor R&D schedules built around the January dates. World Gaming Week will therefore function as a large-scale launch window for suppliers.

  • The Enterprise Stage will act as the main show-floor content hub, following a rebrand. On 20 January, it will host the final of the Innovator Challenge, run in partnership with Microsoft. The challenge is framed around using AI to support responsible play and long-term sustainability.

  • Beyond launches and meetings, the agenda includes sessions on player protection and tackling illegal gambling. Clarion also points to updates on land-based and i-gaming trends, plus practical discussions on entering new markets. World Gaming Week programming is designed to run both inside the venues and across the city.

  • Clarion will also stage the ICE Landmark Awards during the week. The organiser says the wider schedule will include networking events and city-based activations tied to the show dates. Registration remains open for both ICE Barcelona at Fira Barcelona Gran Via and iGB Affiliate Barcelona.

To register for ICE Barcelona, visit the ICE page.

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