ZEAL is doubling down on the future of digital lotteries. The German operator has taken a strategic stake in Swedish iLottery specialist Random State. The Swedish iLottery investment is part of a wider industry push toward digital-first formats and global expansion.
ZEAL teamed up with FDJ UNITED Ventures, the investment arm of France’s FDJ UNITED, to back Random State’s next phase of growth. Both operators see the move as a long-term bet on tech-led transformation in digital lottery and bingo formats.
Random State, based in Gothenburg, is known for its creative e-Instant lottery games and multiplayer bingo hub. The firm already partners with Delta Bingo Online in Canada and The UAE Lottery, the UAE’s first regulated lottery operator.
The new funds will help Random State ramp up marketing and speed up its game development pipeline. ZEAL also expects to draw inspiration from Random State’s UX-focused designs and new mechanics for use in its own product suite.
This Swedish iLottery investment also signals closer collaboration between Europe’s major lottery operators. ZEAL and FDJ UNITED share a goal to reshape the industry with modern game experiences and scalable tech infrastructure.
“With Random State, we are investing into innovation in the iLottery sector,” said Juliane Gutsmiedl of ZEAL Ventures. “The team impresses with creative game design and a deep understanding of diverse user preferences.”
Random State’s CEO Mattias Westholm added: “With ZEAL Ventures and FDJ UNITED Ventures, we’ve found strong, strategically-minded partners who share this ambition.” He sees the partnership as a way to break into new markets and fast-track innovation.
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