Midnite becomes Southampton kit partner for 2025/26 season
Midnite Southampton partnership sees betting brand featured on training kit and matchwear for the 2025/26 season.
Marketing
Betano signs on as FIFA Club World Cup 2025 partner
Betano joins as official South America partner for the FIFA Club World Cup, returning after FIFA World Cup Qatar 2022.
Sportradar to deliver FIFA Club World Cup 2025 data across 63 matches
Sportradar will distribute FIFA Club World Cup data globally, offering betting markets and integrity monitoring across all 63 matches.
Soft2Bet signs deal to rename Danish football divisions
Danish football sponsorship gets a boost as Soft2Bet renames the 1st, 2nd, and 3rd divisions under a two-year agreement.
Veikkaus renews Finnish football betting deal until 2030
Veikkaus signs on to keep backing Finnish football betting with a fresh agreement running through 2030.
Ladbrokes picks Atomic London for new creative lead
Ladbrokes appoints Atomic London as lead creative agency to develop a new brand platform.
Tipico signs 3. Liga football deal starting July 2025 in Germany
Tipico 3. Liga deal begins in July with exclusive rights and a term until 2028.
Brøndby IF signs 3-year deal with Betano
Brøndby IF Betano partnership begins in summer 2025 and runs until 2028, marking Betano’s first deal in Scandinavia.
Kimi Räikkönen signs with Paf ahead of 2027 market shift
Formula 1 champion Kimi Räikkönen joins Paf in a multi-year deal, boosting the Kimi Räikkönen Paf partnership visibility in Finland.
River Plate signs Betano as main shirt sponsor
River Plate has secured a long-term deal with Betano. The Betano River Plate partnership strengthens both brands’ global sports presence.
New marketing agency - PRace co-founders bring 25+ years to B2B gambling marketing
PRace's co-founders, Aiste Garneviciene and Nicholas Brown, leverage over 25 years of combined experience in B2B gambling marketing.
Top-ranked affiliate websites - Eastern Europe - Q1/2025
This analysis examines SEO rankings for top casino and betting affiliate sites across Hungary, Romania, and Czech Republic.
SEO performance in the Czech Republic during Q1 2025
This analysis benchmarks SEO performance for betting and casino keywords in the Czech Republic during Q1 2025.
DAZN acquires Foxtel in $2.2B deal, gains 4.7M subscribers
DAZN Foxtel acquisition boosts streaming giant’s reach with 4.7M new subscribers in Australia and pro-forma revenue near $6B.
Tipwin and Bayer 04 extend partnership until 2027
Tipwin Bayer 04 partnership extended for two more years, now running until June 30, 2027.
Parimatch named UFC’s official betting partner in Asia
Parimatch becomes UFC’s official sportsbook in Asia, kicking off with UFC Fight Night in London.
Codere Online launches campaign with more gaming and experiences
Codere Online campaign ‘+ Juego’ brings more betting, casino, streaming events and integrated digital entertainment experiences.
Dutch regulator KSA contacts media over illegal gambling ads
Dutch regulator KSA contacted 42 newspapers, online media sites, .... about illegal gambling ads in their publications and urged checks if promoted ..
Boutique marketing agency Jung wins Svenska Spel market PR contract
Svenska Spel has chosen boutique agency Jung as its new agency for PR after a public procurement. The contract lasts two years with extension option..
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